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Dentsu Group Inc.

Pune · On-site

Salesforce Pardot Specialist

Full-timePosted
Salary
Not disclosed
Experience
5–6 years
Eligible batches
2020 · 2021
Location
PuneOn-site

About the role

The specialist will own the marketing automation platform, integrating it with Salesforce, and will design landing pages, emails, and automated flows that capture and nurture leads while ensuring data quality and user adoption.

Responsibilities

  • Design, build, and maintain landing pages and forms, including A/B testing.
  • Configure lead scoring, grading, UTM tracking, and generate performance reports.
  • Create nurture programs, drip campaigns, and triggered emails with proper segmentation.
  • Manage the Pardot‑Salesforce connector, handling field mapping, sync settings, and error resolution.
  • Provide training to business users and maintain concise documentation.

Eligibility

  • Minimum five years of hands‑on experience administering Pardot or Marketing Cloud Account Engagement.
  • Basic knowledge of Salesforce objects such as Leads, Contacts, Accounts, and Campaigns.
  • Understanding of email compliance and deliverability standards.
  • Optional: Salesforce Administrator or Pardot Specialist certification.

Skills

  • Proficiency with Pardot and Salesforce integration.
  • HTML and CSS for crafting landing pages and email templates.
  • Experience in lead scoring, grading, and UTM tracking.
  • Ability to translate engagement data into actionable recommendations.
  • Nice‑to‑have: experience with multi‑touch attribution or another marketing automation tool.

Resume keywords

Asked for

  • Pardot
  • Salesforce
  • HTML
  • CSS
  • Lead scoring
  • Email compliance

Nice to have

  • Salesforce administrator
  • Pardot specialist certification
  • Marketing cloud
  • Multi-touch attribution
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About Dentsu Group Inc.

Dentsu Group Inc. is a Japanese multinational advertising and marketing services company headquartered in Tokyo that operates a global network of advertising, media planning and buying, customer experience management, creative, data, and commerce agencies across more than 145 countries.

Founded 1901 · 10001+ employees · HQ Tokyo, Japan

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