Skip to content
Mastercard Incorporated logo

Mastercard

Gurugram · On-site

Creative Data Strategist (Associate Managing Consultant(-1

Full-timePosted
Salary
Not disclosed
Experience
8 years
Eligible batches
2020
Degree
Bachelor's
Location
GurugramOn-site
Apply by
30 Nov 2026

About the role

The Creative Data Strategist joins Mastercard's Services team to turn data, research and consumer intelligence into strategic insights that guide creative campaigns for financial institutions and merchants worldwide. Based in Gurgaon, the role blends analytics, storytelling and consulting to shape brand positioning and audience strategies.

Responsibilities

  • Collect and synthesize quantitative and qualitative data from platforms such as YouGov, GWI or TGI.
  • Convert insights into clear strategic recommendations and creative opportunities for regional teams.
  • Develop strategic briefs, audience strategies and campaign concepts grounded in data.
  • Identify emerging consumer trends and market shifts to inform creative development.
  • Present findings to internal stakeholders and clients in compelling, actionable formats.
  • Explore new tools and methodologies to enhance the desk’s insight capabilities.

Eligibility

  • Minimum 8 years of experience in data strategy, consumer insights or marketing analytics, preferably within a full‑service advertising agency.
  • Proven ability to translate research into measurable business outcomes.
  • Strong understanding of brand, marketing and campaign effectiveness frameworks.
  • Excellent storytelling and presentation skills for both technical and non‑technical audiences.
  • Bachelor’s degree required; postgraduate studies in data, analytics, mathematics or statistics are a plus.
  • Professional proficiency in English and willingness to travel occasionally.

Skills

  • Data visualization tools such as Power BI, Tableau or Looker.
  • Consumer and audience intelligence platforms (YouGov, GWI, TGI).
  • Analytical rigor combined with strategic thinking.
  • Stakeholder management and collaborative consulting.
  • Familiarity with digital, social and CRM measurement frameworks.

Resume keywords

Asked for

  • Power BI
  • Tableau
  • Looker
  • Yougov
  • Gwi
  • Tgi
  • Data visualization
  • Consumer insights
  • Marketing analytics
  • Storytelling

Nice to have

  • AI analytics
  • Machine learning
Tailor my resume with these

Benefits

  • Opportunity to work on global client engagements within a leading payments network.
  • Access to cutting‑edge data and analytics platforms.
  • Professional development through thought‑leadership and knowledge‑sharing initiatives.
Apply now

You'll apply on mastercard.wd1.myworkdayjobs.com

Find a referralPeople at Mastercard on LinkedIn

Apply link checked by CareersAt.Tech and re-tested nightly. You never pay to apply. Report listing

About Mastercard

Runs the network that approves, clears and settles payments made with Mastercard credit, debit and prepaid cards in over 220 countries and territories.

Founded 1966 · 5000+ employees · HQ Purchase, New York, United States

More about Mastercard

Similar roles

More AI / ML jobs