Graduate Trainee (ORM)

About the role

Dentsu is actively seeking enthusiastic and creative Freshers for the role of Graduate Trainee – ORM (Online Reputation Management). This is an incredible opportunity for candidates holding a BA, BBA, B.Com, or B.Sc degree to launch their career in digital marketing and communications in Mumbai.

Responsibilities

• Social Media Monitoring: Monitor, review, and track user comments, feedback, and complaints across all social media platforms using manual methods and social listening tools.
• Customer Engagement: Engage with the target audience on behalf of the brand by responding to queries and messages in a timely, professional manner.
• Reputation Management: Manage negative feedback within defined turnaround times and highlight positive feedback to protect and shape the brand’s online perception.
• Data Analysis & Reporting: Collect, categorize, and analyze audience data to provide insights into customer sentiment. Prepare detailed reports highlighting key issues, strengths, and regional trends.
• Competitor Benchmarking: Benchmark brand performance against competitors using similar ORM metrics.
• Strategic Recommendations: Recommend actionable strategies to improve customer experience and maintain daily/weekly/monthly ORM reports for internal stakeholders.

Eligibility

• Educational Background: Bachelor’s degree (BA, BBA, B.Com, B.Sc) preferably in Marketing, Communications, Media, or a related field.
• Experience Level: Freshers are welcome. Prior experience in social media management, digital marketing, or customer support is a plus.
• Required Core Competencies: Strong written communication and customer engagement skills, deep understanding of social media platforms and digital communities, basic knowledge or experience with social listening and ORM (Online Reputation Management) tools, strong analytical and reporting skills.