Under Armour
About Under Armour
Founded in 1996 by Kevin Plank, Under Armour has grown from a niche performance‑wear startup into a publicly traded multinational headquartered in Baltimore, Maryland. The brand is renowned for its moisture‑wicking fabrics, innovative footwear, and a broad portfolio of athletic apparel. Under Armour’s digital transformation focuses on delivering personalized, data‑driven experiences across its e‑commerce platforms, leveraging modern web technologies, cloud services, and advanced analytics. With a workforce spanning the United States, Europe, and Asia, the company emphasizes a culture of continuous improvement, sustainability, and inclusive teamwork. Employees are encouraged to experiment, take ownership of their projects, and collaborate across functions to create products that help athletes perform better. The Indian office in Bangalore serves as a hub for engineering talent, driving the development of scalable front‑end architectures, backend integrations, and loyalty solutions that power the brand’s global online presence.