Branch

Branch is an American mobile-marketing technology company headquartered in Palo Alto, California, that provides linking, attribution, and measurement tools for growth-focused consumer brands. The company, originally incorporated as Branch Metrics, was founded in 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin, who began their careers building a photo-book mobile app and pivoted into a deep-linking and mobile-measurement platform when they encountered persistent issues with mobile attribution and onboarding flows.

The Branch platform centres on universal deep linking that consistently routes users to the right experience across web and native apps, app stores, paid media campaigns, push notifications, and email, even through complex install and re-engagement scenarios. Adjacent products include mobile measurement and analytics with multi-touch attribution and a privacy-first identity framework, journey-engagement banners and interstitials for growth and re-engagement campaigns, and integrations with major paid-media and CRM platforms. Branch is widely used by brands including Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora to acquire users, retain customers, and drive more conversions across mobile and web.