Content Writer & SEO Analyst

About the role

Wpoets Technology is looking for fresh talent to join as a Content Writer and SEO Analyst. The role involves creating high‑quality written assets such as blogs, landing pages, service pages and case studies while implementing on‑page SEO tactics to boost organic visibility and traffic.

Responsibilities

• Produce engaging content for blogs, landing pages, service pages and case studies that aligns with brand voice.
• Conduct keyword research, optimise meta titles, descriptions, headings and internal links for better search rankings.
• Analyse content performance using Google Analytics, SEMrush or Ahrefs and refine strategies based on data.
• Collaborate with subject‑matter experts, designers and developers to ensure content meets marketing goals.
• Assist in off‑page SEO activities such as link‑building and influencer outreach.
• Maintain consistency, grammar and tone across all written material.

Eligibility

• Recent graduate with a Bachelor’s or Master’s degree.
• Demonstrated ability to write clear, persuasive copy for digital platforms.
• Basic understanding of on‑page SEO principles and keyword optimisation.
• Familiarity with analytics tools like Google Analytics, SEMrush or Ahrefs.
• Strong attention to detail and ability to follow brand guidelines.

Skills

• Content writing
• Search engine optimisation (SEO)
• Keyword research and on‑page optimisation
• Google Analytics, SEMrush, Ahrefs
• Meta‑tag creation and internal linking
• Collaboration and communication with cross‑functional teams

Benefits

• Flexible working process encouraging fresh ideas.
• Opportunities for self‑improvement and knowledge sharing.
• Transparent cooperation with business stakeholders.
• Exposure to real‑world SEO projects and digital marketing.