Zinnia

Zinnia is an American insurance-technology and outsourcing company headquartered in Bridgewater, New Jersey. The company was formed in 2022 by combining SE2 — a long-standing third-party administrator and platform provider for life insurance and annuities — with Policygenius's business-to-business platform under the broader Eldridge family of businesses. Zinnia operates as part of Eldridge Industries.

Zinnia provides cloud-based software platforms and services to life-insurance and annuity carriers, distributors, and financial advisers across the policy lifecycle, including policy administration, new business and underwriting, distribution and quoting, in-force servicing, and digital experiences for advisers and policyholders. Its platforms power tens of millions of in-force policies and a meaningful share of new annuity issuance in the United States. Adjacent products such as Zinnia Advisor offer digital tools for the financial-adviser distribution channel, and Policygenius operates as a consumer-facing brand for term-life, disability, and home insurance.