GroundTruth

About GroundTruth

GroundTruth is an American media-and-advertising-technology company headquartered in New York City. The company was founded in 2009 as xAd by Dipanshu Sharma and Theo Theodorou with the goal of building a location-based advertising platform for mobile devices, and rebranded to GroundTruth in June 2017 to reflect a broader focus on real-world location intelligence, audiences, and outcomes. GroundTruth's platform combines location data, audience-targeting tools, programmatic media-buying, and outcome measurement. Its products allow brands and agencies to plan, activate, and measure campaigns aimed at consumers based on real-world visitation patterns, with offerings spanning self-service and managed services across mobile, display, video, connected-TV, and out-of-home channels. The company is privately held and has employees across North America, Asia, and Africa. GroundTruth maintains an India presence registered in Delhi that contributes to engineering, ad-operations, analytics, and customer-success functions for the global platform. Indian fresher and early-career hiring at GroundTruth typically targets software-engineer, data-engineer, ad-operations, analytics, and customer-success roles, sourced through direct applications via the GroundTruth careers portal and adtech-community channels.

Office locations