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GroundTruth

GroundTruth is an American media-and-advertising-technology company headquartered in New York City that operates a location-based advertising platform; the company was founded as xAd in 2009 and rebranded to GroundTruth in 2017.

Product Adtech New York City, New York, United States Est. 2009

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01

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03

About GroundTruth

GroundTruth is an American media-and-advertising-technology company headquartered in New York City. The company was founded in 2009 as xAd by Dipanshu Sharma and Theo Theodorou with the goal of building a location-based advertising platform for mobile devices, and rebranded to GroundTruth in June 2017 to reflect a broader focus on real-world location intelligence, audiences, and outcomes.

GroundTruth's platform combines location data, audience-targeting tools, programmatic media-buying, and outcome measurement. Its products allow brands and agencies to plan, activate, and measure campaigns aimed at consumers based on real-world visitation patterns, with offerings spanning self-service and managed services across mobile, display, video, connected-TV, and out-of-home channels.

Founded
2009
Headquarters
New York City, New York, United States
Employees
501–1,000
Type
Product
Industry
Adtech

Offices

New Delhi

04

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Hiring numbers come from 0 open roles and a year of job posts on CareersAt.Tech, and update as roles are added or close. Company details come from public sources. Spotted something wrong? Tell us.