Ada

About Ada

Ada is a Canadian customer-service automation company headquartered in Toronto, Ontario. The company offers an AI-powered virtual-agent platform that lets enterprise support and customer-experience teams build, deploy, and continuously improve automated assistants across web chat, messaging apps, voice, and email, with an emphasis on resolving customer queries end-to-end rather than only deflecting them. Ada was founded in 2016 by Mike Murchison and David Hariri, and has grown into a recognized vendor in the conversational-AI and customer-service automation market alongside players such as Intercom Fin, Forethought, and the AI assistants offered by major contact-center suites. Customers include large consumer brands and digital-first companies in retail, fintech, travel, and SaaS. Ada's product investments have centred on generative-AI agents, retrieval and grounding on customer-owned knowledge sources, integrations with CRM and ticketing systems, and tooling that lets non-technical operators design conversation flows and measure resolution quality. As a global product company, Ada recruits across software engineering, machine learning, product, design, customer success, and go-to-market functions. Indian fresher hiring at Ada is limited and typically feeds into remote engineering, customer-success, and operations roles where supported, with the bulk of hiring concentrated in North America. Note: the V1 source record listed the company name as 'Ada' but its companyInfo and linkedinPageLink fields described and linked to Bottomline (a separate business-payments company); the V2 enrichment is therefore based on the brand name 'Ada' and not on the V1 description content.