SEO Analyst

About the role

The SEO Analyst will design and execute on‑page and off‑page optimization strategies to boost organic rankings, drive traffic, and enhance digital product engagement for Qualibar’s clients. The role involves content optimization, backlink acquisition, and coordination with marketing teams to align SEO campaigns with branding goals.

Responsibilities

• Implement on‑page SEO tactics such as HTML, navigation, image naming, and sitemap creation.
• Develop off‑page strategies including guest blogging, link building, press releases, social bookmarking, and classified ads.
• Monitor keyword rankings, organic traffic, and backlink profiles to identify improvement opportunities.
• Collaborate with content, marketing, and product teams to ensure SEO initiatives support overall business objectives.
• Manage multi‑country SEO campaigns and provide insights on Google algorithm updates.
• Utilize PPC knowledge where applicable to complement SEO efforts.

Eligibility

• Bachelor’s or Master’s degree in a relevant field.
• 3 to 5 years of professional experience in SEO and digital marketing.
• Strong understanding of Google algorithms, SMO, and analytics tools.

Skills

• SEO (on‑page and off‑page) techniques.
• Link building and outreach.
• Content marketing and branding strategy.
• HTML and website navigation optimization.
• Google Analytics, Search Console, and sitemap management.
• Basic PPC knowledge (preferred).

Benefits

• Negotiable salary based on industry standards.
• Opportunity to work on diverse SEO projects across multiple markets.
• Collaborative environment with cross‑functional teams.